Olga Edridge is a senior international media executive with 10 years
experience at international board director level, a creative and strategic
thinker in commercial and public broadcasting with 30 years experience
in the television industry.
Edridge is the creator of enduring and successful commercial joint
ventures and has extensive experience of UK and global commercial
channels with full responsibility for channel launches.
In 1979, after University and attending the London Film School, she
gained a place as one of the few coveted BBC fast track graduate
trainees. Her subsequent documentary production career culminated in
creating and running, for seven years, the award winning series
Heart of the Matter. She was then promoted to the BBC’s corporate centre and worked alongside
Sir John Birt, director general, in the radical reshaping of the BBC, gaining much experience in
BBC Worldwide, the commercial arm of the BBC, invited Edridge to be their launch director for the
BBC’s first joint venture commercial channel UKTV. Then as director of joint ventures and new
channels she led and managed the BBC’s highly successful global partnership with Discovery
Communications and through that affiliation co-launched the channels Animal Planet, People and
Arts and BBC America.
Edridge went on to lead negotiations and create the BBC’s first Canadian joint venture with Alliance
Atlantis and subsequent launch of BBC Canada and BBC Kids.
After leaving the BBC and from 2006 onwards she has worked as a media consultant. Clients
include Discovery Networks International where she led the global strategic review of their three
Lifestyle channels and associated digital media products; NHS Choices, the British Government’s
Health Service website, where Edridge led a strategic review of the website and created an
implementation plan for the future; The Music Label Agency, where Edridge led overall business
and strategy planning for a new start up music business company that is exploiting opportunities in
the challenging music market.
Edridge was appointed Visiting Professor in Media Arts at St. Mary’s University College, Surrey in
1996 after being instrumental in the creation of their Media Arts course.
International Media &
Entertainment Partners, LLC